make it importantly new

The hard part for me [when writing a poem] is to find the poem—a poem that matters. To find what the poem knows that’s special. I may think of writing about the same thing that everyone does, but I really like to write a poem that hasn’t been written. And I don’t mean its shape. I want to experience or discover ways of feeling that are fresh. I love it when I have perceived something fresh about being human and being happy.

Ezra Pound said “make it new.” The great tragedy of that saying is he left out the essential word. It should be make it importantly new. So much of the time people are just aiming for novelty, surprise. I like to think that I’ve understood, that I’ve learned about something that matters—what the world should be, what life should be.

- Jack Gilbert, in his 2005 Paris Review interview. You can read the whole thing here.

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