exactly the way you want it

It seems, though, that one of the ideas we’ve inherited from the 20th century’s focus on destroying meta-narratives (God, morality, truth, etc.) is that anything is possible: I mean, that one can do anything they want, or be anything they want, that everything is bendable and flexible and, truly, anything goes. There are entire industries (self-help, cosmetics, some branches of medical science) that are devoted to selling the idea that you can have it exactly the way you want it, whenever you want it. This is the engine of modern consumerism, and, I feel, some part of me was cast in this fire. I suppose that’s what makes this personal.

The book, then, is in many ways also a reaction to this idea, as I’ve self-defined it. I suppose what I see myself struggling against is a more general co-opting of language (in politics, marketing, news, etc.) for the purposes of making things easy. I want to make things difficult again. But I want there to be a rung.

- Jeff Latosik, in interview with Jacob McArthur Mooney over at The Torontoist. You can read the whole thing here. And for goodness sake, buy his book already!